AI Innovation, Creative Direction, and Education in Professional Beauty

Building What Professional Beauty Needs Next.

Twenty years shaping talent and building brands in professional beauty. Now building the AI tools, creative direction, and education programs that move the industry forward.

A woman with shoulder-length wavy brown hair, wearing a black blazer and hoop earrings, smiling with arms crossed in front of large green plants and shelves with books and decor.

Professional Beauty Leader.
Education Strategist.
AI Builder.

I have spent more than two decades doing the actual work, behind the chair, behind the podium, and behind the business. As a five-time Salon Today Top 200 honoree, NAHA nominee, and former member of the Professional Beauty Association's Salon/Spa Advisory Council, I have built a career at the intersection of craft, commerce, and leadership.

After nearly nine years as owner of Allure Beauty Bar, I now channel that same drive into education, consulting, and industry advocacy. I am the founder of Arise, an AI-powered color formulation app built specifically for professional hair colorists, and a contributing writer for Drop Dead Hair Extensions. My lens is practical, my standards are high, and my ability to translate real-world salon experience into strategy that actually works has made me a trusted voice for professionals at every stage of their career.

I speak on topics including financial literacy in the beauty industry, building salon cultures that retain talent, and the evolving role of technology in professional artistry.

What I Do

AI & Innovation

I build AI tools that solve problems professionals actually have. My work spans product development, formulation technology, and salon marketing platforms, all grounded in twenty years of knowing what the floor actually needs.

Creative Direction

I set visual identity, direct photo shoots, and build brand standards that hold up across every touchpoint. Salons and brands come to me when they need a system, not just a look.

Training Infrastructure

I develop curriculum and stage education that changes behavior, not just attendance. From product launches to continuing education, I build content people actually use once they leave the room.